Brad is a secondary character in Emily is Away, he confesses his feelings for Emily while the player and Emily are at Travis's party.
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If the main character decided not to go the party, he can tell Emily to tell Brad not to text her. This will make Brad not get together with Emily, but instead, Emily will get together with Travis.
If Emily gets together with Brad, her and Brad will end up going to the same college and hanging out with the same group of friends. This is very tragic for Emily in her sophomore year of college as they split up and her friends choose Brad over her.
After senior year of high school, Brad and Emily are back together and are going to live near their school for the rest of the summer before they head home. This is where Emily ditches her life with the main character for a life with Brad.